Jeff Douglas Reflects on 25 Years of Iconic I Am Canadian Commercial
Mark Hamill can't get a bagel without someone yelling "Luke, I AM your father." Kit Harington suffers endless recitations of "You know nothing, John Snow." Vin Diesel has probably heard just about every version of a "family" quote from his Fast franchise.
For Jeff Douglas, his bane is: "I. Am. Canadian."
It's been 25 years since the actor became the face of patriotism in an iconic Molson beer commercial, and 25 long years of hearing that line everywhere he goes.
"Oh, dude. My tombstone is going to be plaid," he says with a chuckle.
Every few years there's a spike in awareness of the legendary ad, but in the past few weeks it has seen the Mount Everest of all spikes. The faded ideal of patriotism the ad was founded upon has blazed into a new conflagration of nationalism.
