Trump Attends Super Bowl and Secret Service Launches Recruitment Ad Campaign
President Trump makes history by attending the Super Bowl, prompting the Secret Service to launch an innovative recruitment ad, showcasing their enduring commitment to protection.
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President Donald Trump is the first U.S. sitting president to attend the Super Bowl. In conjunction with this event, the United States Secret Service is kicking off a new recruitment effort aimed at showcasing their mission.
A new 60-second video titled "A History of Protection" features key moments from U.S. history, including John F. Kennedy's inaugural speech, the fall of the Berlin Wall, and events from 9/11. The video illustrates the longstanding role of the Secret Service, which has been protecting the nation for 160 years.
The advertisement also highlights a photo from the attempted assassination of Trump last July at a campaign rally, featuring real Secret Service personnel.
The ad features a voiceover, stating, "Protectors are born -- they're not made," conveying a message about the importance of stepping forward to protect the nation.
Produced by Hollywood director Michael Bay in just nine days, the ad was also co-produced by Scott Gardenhour, co-founder of The Institute, a commercial production firm.
The campaign cost between $1.5 million and $2 million, covering production, distribution, and a five-year license for the footage. The Secret Service noted that the cost aligns with similar advertisement expenses for federal agencies, having undergone legal review and full approval.
The ad will be broadcast on television, as well as through digital platforms and recruitment campaigns. A spokesperson for the Secret Service did not confirm whether the ad would be aired as a national spot during the Super Bowl.
Sean Curran, U.S. Secret Service director, commented, "We have the most professional and dedicated workforce, but they are often stretched thin, particularly after major national special security events and an arduous campaign."He also mentioned, "I empowered the team to identify a novel and expedient approach that leveraged one of the most recognizable directors to produce a representation of the men and women behind the Secret Service within nine days, ensuring compliance with requisite rules."
