Asda Launches Roller Disco to Promote Price-Conscious Shopping Initiative
Asda hosted a roller disco at Margate's Dreamland to promote its Rollback initiative, encouraging families to access low-cost meals and win vouchers through a fun shopping experience.
To highlight its price-conscious Rollback initiative, supermarket chain Asda hosted a unique event at Margate's Dreamland, transforming the venue into a supermarket-themed roller disco.
During the two-day event, guests were invited to lace up roller skates and fill their baskets with as many Rollback items as possible within a 45-minute session. Shoppers who successfully checked off all items from their prepared shopping list were entered to win vouchers from Asda.
This event and the broader Rollback initiative are designed to help families access and prepare low-cost meals while providing recipe inspiration for creating delicious dishes with great deals. For the Rollback campaign, Asda collaborated with TV fitness personality Joe Wicks.
