Stitch Takes Center Stage in Super Bowl Marketing for Live-Action Lilo & Stitch
Stitch is back again, and this time, he's crashing the Super Bowl in the big game spot and poster for Disney's Lilo & Stitch.
This might be an unpopular opinion, but I'm not mad at the way Disney is marketing the live-action remake of Lilo & Stitch so far. Those "Stitch Crashes X" commercials became something so much bigger than anyone ever thought they would be. You don't make a year-long, monthly set if you don't think there is a market for it. They've been doing this for several of the big Disney releases and the new year, so it stands to reason they would do it for the big game as well.
The fact that they make Stitch essentially a field crasher is amusing. The big game spot is cute, and so is the poster. There are going to be people mad they haven't shown us the actual movie yet; looking at the mentions on social media shows that that is the case, but this marketing seems to indicate that the team behind Lilo & Stitch fundamentally understand why this character has such a large and loyal fanbase behind him.
So, while it might be very targeted right now, it's also reassuring in a way that they aren't phoning it in and instead leaning into what made this character not only iconic but worthy of a live-action remake to begin with.
