China Achieves Record Box Office Sales During Lunar New Year Holiday
China achieved a record $1.3 billion in box office receipts during the week-long Lunar New Year holiday, indicating the success of governmental initiatives to enhance consumer spending.
According to data from the ticketing platform Maoyan, box office sales rose to 9.48 billion yuan compared to the previous year, marking an 18% increase from last year's figures of 8.02 billion yuan.
The Lunar New Year holiday took place from Jan. 28 to Feb. 4 this year.