Klook Secures 100 Million in Funding to Focus on Young Travelers
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Klook has raised 100 million USD in funding to enhance its services for Millennial and Gen Z travelers, who constitute a majority of its user base and bookings.
Travel booking platform Klook has successfully raised 100 million USD in a new funding round led by Vitruvian Partners. This latest investment increases the total amount raised by the company to over 1 billion USD.
Klook is strategically focusing on Millennial and Gen Z travelers, who represent approximately 70% of its user base. The company reports that more than 80% of bookings are made through its mobile application.
According to Eric Gnock Fah, co-founder and chief operating officer of Klook, social media platforms have become an essential channel for attracting these younger customers.
