Aston Martin and TikTok Launch Talent Search to Engage F1 Fans
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Aston Martin and TikTok have launched a talent search to engage F1 fans, providing creators with mentorship and exclusive access to events. The initiative aims to increase diversity and bolster the sport's fanbase, particularly among women.
Aston Martin Aramco Formula One® Team has announced a UK-wide talent search in collaboration with TikTok, aimed at increasing engagement among Formula 1 fans. This initiative, launched on January 27, focuses on providing content creators with mentorship from Aston Martin's creative team, access to exclusive events, and an unprecedented opportunity to create fan-oriented content.
