Kendrick Lamar Breaks Records at Super Bowl LIX with Historic Performance and Fashion Statement
Kendrick Lamar made history at Super Bowl LIX by becoming the first solo rapper to headline and breaking the record for the most-watched halftime performance with 133.5 million viewers.
Kendrick Lamar made history inside the Caesars Superdome in more ways than one, and he did so while wearing women's clothing.
Even if you didn't tune into Super Bowl LIX, you could not escape the many pictures and videos showing Kendrick sporting oversized pants during his performance.
Kendrick Lamar's Celine jeans were the buzziest fashion moment, and the Compton rapper sporting them earned the French brand $2.3 million in media impact value, according to Launchmetrics.
For anybody who was confused about whether they were bootcut, flare, or bell bottoms, the website describes them as a "flared surf jean in summer dazed wash."
According to TMZ, the jeans seen by more than 130 million viewers did not stay on the rack for very long as they were completely sold out.
Lamar performed at the Super Bowl LIX halftime show on Sunday alongside his longtime collaborator, SZA, becoming the first solo rapper to headline the big game.
Despite what social media had to say, it was a historic night for Kendrick for many reasons.
Kendrick Lamar didn't just perform at the Super Bowl; he also made incredible history by breaking Michael Jackson's record.
The Compton's rapper halftime show at Super Bowl LIX attracted 133.5 million viewers, making it the most-watched halftime performance ever. Michael Jackson's legendary 1993 show held the previous record at 133.4 million.
"We've broken the record again! The most watched Apple Music Halftime show EVER, with 133.5 Million viewers," Roc Nation shared in a post on X, formerly known as Twitter.
