Poltio Brief
B2B SaaS·Guided Selling·Funding round·🌐
Summary
Poltio is an embeddable, no‑code AI guided‑selling platform that has carved a conversion‑first wedge in ecommerce by publishing outsized lift metrics (108% conversion lift, 40% AOV uplift, 55% re‑order increase) and winning blue‑chip customers such as Decathlon, Pepsi, Unilever, MediaMarkt, Yves Rocher and Beko. Versus enterprise discovery incumbents (Zoovu, Constructor) and specialist guided‑selling vendors (Outfindo, Neocom, Ochatbot), Poltio competes on speed of embed, clear ROI and ease of deployment rather than breadth of product‑data enrichment or search personalization. Recent funding activity — a $1M round dated 16 June 2026 plus a March 2026 secondary on top of earlier seed/accelerator rounds — and a disclosed USD 2.8M ARR point to renewed growth momentum but a modest capital base. The central tension is whether marquee client proof points and measurable per‑deal economics can overcome limited public category visibility, a fragmented funding record, and the need to scale integrations/depth against better‑funded rivals.
Bull case
- Published lift metrics (108% increase in conversion rates; 40% increase in average transaction size; 55% increase in re‑order rates; 5% decrease in bounce rates) give a direct, quantifiable ROI story for retail buyers.
- Enterprise validation from named customers — Decathlon, Pepsi, Unilever, MediaMarkt, Yves Rocher and Beko — demonstrates the product can close and deploy with recognizable global brands.
- Renewed financing momentum (a $1M round on 16 June 2026 plus a March 2026 secondary) together with a disclosed USD 2.8M ARR suggest the company is entering a growth phase after earlier accelerator/seed financing.
- Product strengths are tangible: embeddable, no‑code guided flows with positive customer sentiment (G2 4.7/5) and cited Shopify/product‑catalog integrations and responsive support enabling fast time‑to‑value.
Watch-outs
- Competitive pressure from better‑funded, broader platforms (Zoovu, Constructor) and verticalized specialists (Outfindo, Neocom) that offer deeper product‑data enrichment and search/personalization could limit Poltio’s enterprise share.
- Poltio’s category visibility is muted — the product is recognized when prompted but is not broadly surfaced in vendor lists — which may slow inbound pipeline and channel expansion.
- Funding history is fragmented and modest in scale (total disclosed aggregators figure ~$1,487,190 with public disagreement), and headcount (11–50) raises questions about runway and the ability to scale engineering and integrations quickly.
- Pricing is published as enterprise_custom with no public figures, which helps enterprise positioning but may hinder mid‑market adoption and makes external assessment of unit economics difficult despite the published lift metrics.
From their website
Stats they publish
Customers on site
6 namesPricing
Not publicly disclosed. The company website does not list its pricing on any of the 6 pages we read.
Product suite
- Dynamic Product Quiz
Embeddable quiz that integrates with live XML/JSON/CSV product feeds to recommend personalized products.
- Smart Result Page Finder
Generates custom result URLs using existing category/filter structures without backend integration.
- Singular Product Finder
Finds a single best-match product by scoring relationships between answers and items.
- Calculated Product Finder
Recommends products by computing weighted formula scores based on customer selections.
- B2B Product Finder
AI-driven product recommendation flows tailored for B2B purchasing needs.
Target segments
Testimonials
“They have a really productive team, they are highly motivated to drive value to their consumers. They are aware of our business problems and expectations and always suggesting to the point solutions and alternatives. Platform is easy to use and easy to embed into companies' digital assets. This tool helped us our in-app user engagement and user data enrichment KPIs successfully.”
CC Cemre C. · Digital Data & Growth Marketing Manager @ Pepsico
Reviewed on
Compliance & certifications
- Trade name
- Cana Bilişim Hizmetleri ve Ticaret A.Ş.
- Registered address
- T-Gate, Ecza Sok. Polat Plaza No:6, 34330 Levent//İstanbul
- Phone
- (0212) 373 63 73
Frequently asked questions
- Guided shopper flows
- From confusion to confident choices in seconds.
- Zero-barrier trials
- Start fast, prove ROI quickly.
- Future-Forward E-commerce
- Sector-specific intelligence.
Crunchbase
verified profile
- E-ticaret alışveriş asistanı çözümleri sunan Poltio, 1 milyon dolar yatırım aldıWebrazzi · 2026-06-16
- Yerli girişim Poltio, 1 milyon dolar yatırım aldıegirisim · 2026-06-16
- Sosyal anket platformu Poltio, 1 milyon TL yatırım aldı2017-07-13
Founders & Team
8- Ahmet TosunFounderCo-Founder & CEOPreviously Managing Director Russia & CIS at TIMWE; bachelor’s degree from Sabanci University in Manufacturing Systems Engineering.
- Guney Can GokogluFounderChief Technology OfficerPreviously an API & Android Developer at Ekran İşleri; experience as a full-stack developer and building/managing development teams.
- Vildan AyFounderCo-Founder & Product and Content DirectorEx-full-time broadcast journalist with experience in creating and distributing engaging content.
- Banu Güler KantarcıFounderCo-Founder & Marketing and Sales DirectorPreviously a marketing manager at eBay; experience in brand communication, public relations, and agency partnerships.
- Jeffrey DomingosChief Commercial Officer (cco)
- N. Özge Akçizmeci ÜstünChief Insights OfficerHas worked in senior positions at leading research firms such as Nielsen and Ipsos, with experience in research and business development.
- Mert AkdereBusiness Development Lead
- Onurhan AvciVP of Product Development
Poltio's leadership is anchored by Co-Founder & CEO Ahmet Tosun; multiple public profiles list Guney Can Gokoglu and Vildan Ay as co‑founders and senior leaders. Other named senior roles across public profiles include a Chief Commercial Officer, Chief Insights Officer and product/business leads.
- Poltio's official website (platform overview) does not publish a definitive team/founders page; available records are primarily aggregator profiles (Crunchbase, The Org, Gust, Wellfound) which show some inconsistencies.
- Name spellings and role titles vary across sources (e.g., Güney vs Guney); some listed founders/roles may be outdated or overlap with past business units.
- Several people (Banu Güler Kantarcı, N. Özge Akçizmeci Üstün, Mert Akdere, Onurhan Avci) appear in third‑party profiles rather than an official company team page.
Market Size
The narrow product market — guided‑selling platforms for ecommerce/D2C — is reported at USD 1.2B globally in 2024 (MarketIntelo). Because Poltio is an embeddable guided‑selling platform serving global ecommerce and D2C brands, the MarketIntelo figure is used as both TAM and SAM. A conservative near‑term SOM scenario anchored on Poltio's disclosed USD 2.8M ARR and recent USD 1M funding assumes ~3x ARR growth in 3 years, implying an obtainable revenue of about USD 8.4M (≈0.7% of the USD 1.2B market).
- MarketIntelo ↗The global guided selling platform market was valued at $1.2 billion in 2024 and is projected to reach $5.6 billion by 2033, growing at a compound annual growth rate (CAGR) of 18.7% during this period. · Global · 18.7% CAGR
- BuiltWith (Trends) ↗As of June 10, 2026, there are 59,817 websites globally utilizing guided selling technologies. In the United States alone, 31,267 websites have implemented such solutions. · Global
- TheirStack ↗A report from 2025 identified 683 companies employing guided selling strategies across various industries and regions. · Global
- Poltio pricingenterprise_custom — the company publishes no per-customer ACV or list prices.Poltio site (KNOWN FACTS block)
- Poltio ARR (2024)USD 2.8M annual recurring revenue (2024)GetLatka — https://getlatka.com/companies/poltio/team
- Poltio recent fundingUSD 1.0M investment (June 2026); total funding ≈ USD 1.82Megirisim (Jun 16, 2026) and GetLatka
- Why SAM = MarketIntelo TAMPoltio is an embeddable guided‑selling platform for ecommerce/D2C and states it serves Global markets; MarketIntelo's 'guided selling platform' figure matches the product category Poltio sells into.MarketIntelo + KNOWN FACTS block
- Market adoption datapoint59,817 websites globally use guided selling technologies (BuiltWith, 10 Jun 2026)BuiltWith — https://trends.builtwith.com/analytics/guided-selling
- SOM share / growth assumption3-year obtainable share ≈ 0.7% of SAM → revenue ≈ USD 8.4M (assumes ~3x growth from 2024 ARR of USD 2.8M by Year 3, supported by recent USD 1M raise and enterprise customers).GetLatka (ARR), egirisim (funding), Poltio site (customer list & conversion lift metrics)
- MarketIntelo is the primary published monetary figure for the 'guided selling platform' category; definitions and vendor scope may vary between reports and vendors (paywalled/research methodology not fully visible).
- BuiltWith and TheirStack figures are technology-adoption counts (websites / companies using guided selling) not revenue estimates; they support adoption but do not change the monetary TAM.
- Poltio does not publish per-customer ACV or list pricing (enterprise_custom), so SAM is set equal to the published guided‑selling platform TAM rather than being built bottom‑up from grounded ACV × customer count.
- The SOM is a scenario, not a forecast: it assumes ~3x ARR growth in 3 years based on disclosed ARR, a small recent funding round, and marquee customers; this is plausible but uncertain and has low confidence.
- If per-customer pricing (ACV) or a vendor-level market breakdown (e.g., ecommerce-only guided selling revenue) becomes available, a bottom‑up SAM should be constructed and will likely change the SOM materially.
Competitors
Top 5Mix of enterprise product-discovery platforms (Zoovu, Constructor), specialist guided-selling vendors (Outfindo, Neocom) and conversational/search providers. Poltio sits as an embeddable, conversion-focused guided-selling vendor with published lift metrics and global brand clients.
- Zoovuzoovu.com ↗Zoovu: enterprise AI product-discovery and conversational assistants; Poltio is leaner, embeddable quiz/finder specialist—faster deploys and conversion lift; Zoovu wins on breadth and integrations.
- Outfindooutfindo.com ↗Outfindo: guided-selling with product data enrichment; Poltio emphasizes embeddable interactive flows and published conversion lifts, while Outfindo wins on richer product attribute enrichment.
- Neocomneocom.ai ↗Neocom: AI guided-selling with vertical templates; Poltio offers broader interactive quizzes/finders and public customer wins (Decathlon, Pepsi), while Neocom appeals for verticalized prebuilt flows.
- Constructor.ioconstructor.com ↗Constructor.io: AI product-discovery optimizing search, recommendations, and merchandising for revenue; Poltio focuses on embeddable guided-question flows—Constructor leads on search personalization and KPI-driven tooling.
- Ochatbotochatbot.com ↗Ochatbot: AI ecommerce chatbots with product recommendations; Poltio uses structured quizzes/finders—Ochatbot wins at live conversational support, Poltio at conversion-focused guided flows and embed simplicity.
Funding
- Seed Round$2500002016-06-20Crunchbase ↗
- Seed Round$100K2015-12-10Ahmet TosunCrunchbase ↗
- Seed Round$16.5KJan 20, 2017Startupbootcamp leadStartupbootcamp IstanbulTracxn ↗
- Pre Seed Round$137.19K2016-10-26StartersHubCrunchbase ↗
- Seed Round$100KStartupbootcamp IstanbulCrunchbase ↗
- Venture Round$280KStartersHubCrunchbase ↗
- Equity Crowdfunding$300KOnur TopacEbru DormanCrunchbase ↗
- Non Equity Assistance2022-01-12VentureOutCrunchbase ↗
- Seed Round$20KStartersHubCrunchbase ↗
- Non Equity AssistanceJan 12, 2022GrowthX Accelerator leadCrunchbase ↗
- Venture RoundRota Portföy leadInveo Ventures leadBf VenturesINMerge VenturesMentors FundCrunchbase ↗
- Funding round$1MRota Portföy Teknoloji GSYF leadInveo Ventures leadINMerge VenturesMentor’s FundBFV YatırımlarıCrunchbase ↗
Public sources provide a fragmented funding record for Poltio. Crunchbase records multiple early rounds (2015–2016) including $100k (2015-12-10), $250k (2016-06-20) and $137,190 (2016-10-26) plus a 2022 non-equity assistance item; Tracxn lists a Seed on Jan 20, 2017 led by Startupbootcamp (amount undisclosed); Turkish press articles report a separate $1M investment led by Rota Portföy Teknoloji GSYF and Inveo Ventures. Aggregators disagree on totals (GetLatka reports ~$816.5K; Tracxn reports $296K).
- Public records and aggregators disagree. Crunchbase structured data (feed) references multiple rounds but the feed in the corpus omitted full per-round detail; Tracxn reports $296K total across 4 rounds; GetLatka reports $816.5K across 6 rounds — these totals conflict with one another and with the itemized rounds above.
- The $1M investment is reported in Turkish outlets (Webrazzi / eGirişim) in the provided text but no direct article URL was supplied in the corpus; that round's date is not stated in the supplied text.
- Several database entries mask amounts (Tracxn shows masked amounts) or show only year-level data; where a source gives a date and amount (Crunchbase snippets) those are used. Where an amount is undisclosed in the source the amount fields are left empty/null.
- Some investors and rounds appear in only a single aggregator or press mention; the record is likely incomplete and should be treated as provisional until direct company announcements or primary press links are obtained.
- The Crunchbase structured block in the corpus indicated 11 rounds total; the per-round details in the feed were incomplete. The itemized rounds above reflect only financing events explicitly stated in the supplied text.
Momentum
- Funding16-Jun-2026Poltio closed a $1M funding round led by Bf Ventures, INMerge Ventures, Inveo Ventures +2 more (5 investors)Crunchbase ↗
- Funding16-Jun-2026PitchBook lists a $1M later-stage VC round for Poltio completed on 16 June 2026PitchBook ↗
- Funding01-Mar-2026PitchBook records a secondary private transaction for Poltio completed on 01 March 2026PitchBook ↗
- Press7 March 2025E-commerce Germany Awards 2025 winners announced (Poltio entry on EQS News feed)EQS News ↗
- Funding12-Jan-2022Poltio participated in GrowthX Accelerator (non-equity assistance) on 12 January 2022Crunchbase ↗
- Funding12-Feb-2019Seed round: $20K from StartersHub recorded for Poltio on 12 February 2019Crunchbase ↗
- Funding13-Jul-2017Equity crowdfunding round of $300K recorded on 13 July 2017Crunchbase ↗
- Funding28-Jun-2017Series/seed rounds in June 2017: $280K (28 Jun 2017) and $100K (1 Jun 2017) recorded in CrunchbaseCrunchbase ↗
- Funding01-Jun-2017Seed round: $100K recorded on 01 June 2017 (Startupbootcamp Istanbul)Crunchbase ↗
- Funding20-Jun-2016Earlier seed rounds recorded in public databases: $250,000 (20 Jun 2016) and $100K (10 Dec 2015)Crunchbase ↗
Poltio announced a material funding uptick in 2026 (a $1M round dated 16 June 2026 and a March 2026 secondary transaction), supported by earlier accelerator and seed financings dating back to 2015–2019. The signal density in 2026 indicates renewed financing momentum.
- Most recent funding events are recorded in private-market databases (Crunchbase, PitchBook) and database lines are used verbatim; some public articles referenced in the source list do not include explicit dates in the supplied excerpts.
- Amounts and round types vary across sources and some database entries in the supplied text are obfuscated or summarized differently.
- Coverage is heavier in funding/database sources than in dated independent press articles; public press mentions (Webrazzi, egirişim, Anka Haber) appear in the supplied text but their excerpts did not provide explicit dates and therefore were not used as dated signals.
Customer Sentiment
7- User-friendly interfaceMultiple reviewers highlight an easy-to-use interface that simplifies creating engaging surveys and quizzes.“Users consistently praise the user-friendly interface and flexible integration of Poltio, which makes it easy to create engaging surveys and quizzes.”G2 ↗
- Flexible integrations / product-catalog integrationCustomers report integrations (including Shopify) and a Dynamic Product Finder that can link to product catalogs for rule- and attribute-based recommendations.“Poltio's Dynamic Product Finder can integrate with your product catalog and use customer choices to make rule and attribute based searches.”Software Advice ↗
- No-code, embeddable guided-sellingPoltio is described as a no-code, embeddable, responsive and white-label solution for interactive guided selling and product discovery.“Poltio offers no-code, embeddable, responsive and white-label, interactive solutions that help brands humanize product discovery in e-commerce and gather data.”G2 ↗
- Responsive, dedicated customer supportReviewers call the Poltio team dedicated, proactive and responsive, and say working with them feels collaborative.“They are very dedicated, proactive and responsive. We really feel like we are part of the same team.”GetApp ↗
- High ease-of-use and perceived valueDirectory reviews consistently score Poltio highly for ease of use and value for money, and users say it meets their survey/engagement needs.“What we like the most about Poltio is that it meets all our survey needs.”Software Advice ↗
- Reported e-commerce lift (AOV, cart abandonment)At least one reviewer credits Poltio's product finder with large lifts in average order value and reduced cart abandonment for an e‑commerce client.“With the support of the product finder, client's average order value has increased 60% where cart abandonment rate went down 15.7%.”Capterra ↗
- Real-time insights and analyticsUsers and directory listings note Poltio's interactive tools gather real-time customer insights to inform decision-making and reporting.“Poltios interactive tools allow businesses to gather real-time insights from customers, enhancing decision-making and driving product or service improvements.”SoftwareWorld ↗
Public directory and review listings (G2, Software Advice, GetApp, Capterra, SoftwareWorld) are uniformly positive: users praise Poltio's user-friendly, no-code embeddable guided-selling, integrations (including Shopify/product-catalog), responsive support, and report measurable e‑commerce lifts in at least one case.
- Most available reviews are small in number (example: G2 28 reviews; Software Advice/GetApp show 10 each) and come from vendor-managed directory profiles.
- One Capterra snippet flags an "Incentivized review" and several pages are sponsored/listing pages, which can bias sampling.
- No negative reviews or common pain points appeared in the provided text, limiting visibility into product downsides or implementation issues.
AI Visibility
We ask ChatGPT WITH web search about the company and show its answers plus the sources it cited — the real AI-search experience. The key signal is share of voice: does the company come up when AI is asked about its space, not just when asked by name.
Models asked ChatGPT · web search
Accuracy of what AI said: Accurate — Correctly describes Poltio as an Istanbul-based AI-powered guided-selling/product-finder platform and summarizes its product features and company details.
Poltio, founded in 2014, is a company specializing in AI-driven solutions for e-commerce. Their primary offering is an AI-powered digital shopping assistant designed to guide online shoppers through personalized, real-time recommendations, thereby enhancing the customer experience and boosting conversion rates. (poltio.com)
The company was established by Ahmet Tosun, who serves as the CEO, and Güney Can Gökoğlu, the CTO. (f6s.com) Poltio's headquarters are located in Istanbul, Turkey, with an additional office in New York City. (linkedin.com)
As of recent reports, Poltio employs between 10 to 50 individuals. (signalhire.com) The company's estimated annual revenue ranges from $4 million to $11.4 million. (growjo.com)
Poltio's platform offers features such as embeddable widgets, live product feed integration, AI-enhanced automated flow design, and customizable user interfaces. These tools aim to create interactive and personalized shopping experiences, helping brands engage with their customers more effectively. (poltio.com)
Notably, Poltio has been recognized for its innovative contributions to e-commerce, including winning the MediaMarkt Startup Challenge in 2019. (cbinsights.com)
Here are some notable companies and products in the guided-selling space:
- Salesforce: Offers AI-powered guided selling solutions through its Einstein platform, integrated within its CRM ecosystem. (salesforce.com)
- Oracle: Provides comprehensive guided selling tools as part of its cloud-based sales enablement suite, focusing on product configuration and pricing. (marketintelo.com)
- SAP: Features guided selling solutions within its Customer Experience (CX) suite, emphasizing real-time analytics and industry-specific customization. (marketintelo.com)
- PROS Holdings: Specializes in AI-based guided selling and pricing optimization solutions, particularly for sectors like travel, automotive, and manufacturing. (marketintelo.com)
- HubSpot: Provides marketing analytics and dashboard software to support guided sales efforts by measuring marketing and sales campaign performance. (blog.hubspot.com)
- Zebrafi: Offers a cloud-based guided selling system to help businesses identify sales opportunities and increase total sales. (blog.hubspot.com)
- Tacton CPQ: Provides a configure, price, and quote (CPQ) platform designed for manufacturers, enabling complex product configurations and integrations with major CRM systems. (prospeo.io)
- DealHub: Offers a unified platform combining CPQ and digital sales rooms to enhance the buyer experience through guided selling. (sales.toolsinfo.com)
- servicePath CPQ: Provides a CPQ platform designed to simplify complex quoting processes, reducing the time and risk associated with issuing quotes. (slashdot.org)
- Zilliant: Specializes in pricing optimization and sales guidance solutions, helping businesses make data-driven pricing and sales decisions. (wonderchat.io)
These companies and products are recognized for their contributions to the guided-selling space, offering various tools and platforms to enhance sales processes and customer engagement.
Guided selling is a sales approach that assists customers in selecting products or services that best meet their needs, often through interactive tools and personalized recommendations. (en.wikipedia.org)
Several companies offer robust guided selling solutions. Here are some notable providers:
世界No. 1 CRM - Salesforce | セールスフォース・ジャパン Salesforce A leader in customer relationship management (CRM), Salesforce integrates guided selling features within its platform, leveraging AI to provide sales representatives with actionable insights and next-best-action recommendations. (salesforce.com)
Oracle Oracle Oracle offers comprehensive guided selling solutions through its Configure, Price, Quote (CPQ) Cloud, enabling businesses to streamline complex sales processes and deliver accurate, personalized quotes to customers. (growthmarketreports.com)
Business Consulting Services | IBM SAP SAP provides guided selling capabilities within its SAP Sales Cloud, assisting sales teams in configuring products, pricing, and generating quotes efficiently, thereby enhancing the customer buying experience. (growthmarketreports.com)
Spotlight Fall 2025 HubSpot HubSpot's Sales Hub includes guided selling features that help sales teams prioritize deals, automate tasks, and provide personalized outreach, improving overall sales efficiency. (blog.hubspot.com)
Tacton - Leadfront AB Tacton Specializing in complex product configurations, Tacton offers CPQ solutions that guide customers through intricate product selections, ensuring optimal configurations and pricing. (prospeo.io)
These companies provide a range of guided selling tools tailored to various industries and business needs, enhancing the sales process and customer experience.
The assistant reliably recognizes and describes Poltio when asked by name, but Poltio does not appear unprompted in category-level or recommendation lists for guided-selling—so it is not surfaced as a notable vendor by default. The DIRECT description appears trustworthy for a high-level diligence check, but it is not sufficient evidence that the company is widely visible in public market summaries.
- AI answers can vary run-to-run; another query may surface different vendors or details.
- Broad market lists typically favor large incumbents, so smaller or regional B2B SaaS vendors like Poltio are often omitted from unprompted category recommendations.
- Public figures such as headcount or revenue vary by source and may be outdated; verify with primary sources for fundraising or financial decisions.
Risks & Red Flags
No material public risk signals found. An absence of public concerns isn’t a clean bill of health — early or private companies may simply not generate coverage.
No third-party news articles, regulator filings, court records, security breach disclosures, or trade-press reports mentioning Poltio were found in public sources for this review.
This assessment covers only publicly-available third-party reporting; internal, non-public, or jurisdictional records not indexed by major public sources were not reviewed and could contain material information.